Amy × Cathy

Agency: School of Visual Arts
Client: Student Project
Instructor: Natasha Jen, Joseph Han
Category: Brand Identity
Year: 2017
Amy and Cathy’s Chinese restaurant is a local Chinese take out restaurant in Bayside, NY. New York is filled with Chinese take out restaurants and many of their identities have become monotonous.

Not only to make the restaurant stand out but also to keep their authenticity, the brand identity uses their family relationship as the key element. The identity system uses the mathematical equation of their relationship to express fun, friendly, authentic, and modern vibe of the restaurant.



Mark