Ssing Ssing

Agency: School of Visual Arts
Client: Student Project
Instructor: Natasha Jen, Joseph Han
Category: Brand Identity, Film, Packaging
Year: 2017
Ssing Ssing is a Korean, cross-dressing rock band that fuses Korean traditional folk, Minyo with elements of glam rock, disco, and psychedelic rock. In order to visualize their identity, I listed all the elements they have — 60s fashion trend, 70s disco, and funk, 80s drag queen makeup, Korean old traditions, and shamanism culture.

The band fuses different elements together and creates something experimental and unique. The visual identity captures the postmodern heart of the band by juxtaposing different elements they have.