Project Information

Closer to Hard Rock is a visual identity for SiriusXM’s hard rock programming, designed to bring listeners closer to the genre.

Taking this promise literally, the system is built on the concept of extreme proximity. The bespoke typeface features razor-sharp serifs and interlocking ligatures that physically close the gap between characters. This typographic tension creates a raw, claustrophobic intensity that mirrors the hard rock spirit.

Role:
Visual Identity, Design System, and Art Direction

Agency:
SiriusXM Fusion