Move United
With 1 in 5 now disabled, the revolution for inclusion is overdue. Move United rebranded to redefine disability, breaking apart the word ‘disability’ to create Redefined Sans, a custom typeface symbolizing adaptation.As the pathway to the Paralympics, Move United’s athletes represent the U.S. The logo incorporates a patchwork of light blue, pink, red, white, and blue—expanding traditional American flag colors to symbolize an inclusive society. Stacking “Move” over “United” forms an MU monogram, subtly resembling a torch alluding to the Paralympics.
Reflecting the network of community-based sports programs, the logo highlights its fragmented origins with varied colors.
Senior Designer
Logo, Type Design, Design System
with Superunion