SiriusXM Hits 1 needed a refreshed identity that felt current, energetic, and connected to the master brand. Building on SiriusXM’s Star System, the design uses orbit as its central idea—placing Hits 1 at the center of a flexible visual language driven by rotation, scale, and motion. The system extends across programming, talent, and promotional touchpoints while reinforcing the channel’s “Pop Hits Now to Next” positioning.
Visual Identity, Design System, and Art Direction
Studio:
SiriusXM Fusion