Hits 1

As the pulse of SiriusXM’s programming, Hits 1 needed a visual refresh that felt like the center of the action. The evolved system is built around the concept of Orbit—a direct extension of SiriusXM’s "Star System" brand identity. Within this universe, the artists are the stars, and Hits 1 is the gravitational force that brings them into focus. This narrative defines the entire identity system, establishing a constant, rotational momentum. By visually driving the listener from "Pop Hits, Now to Next," the identity captures the inescapable gravitational pull of hit music, creating an experience as continuous and energetic as the station itself.

Role:
Visual Identity, Design System, Art Direction, and Motion

Designed at SiriusXM Fusion