Project Information

As the pulse of SiriusXM, Hits 1 required a visual evolution to assert its place at the center of the action.

The identity expands the master brand’s Star System through the concept of Orbit, where artists are the stars and the station is the gravitational force. This narrative propels the visual system, establishing a constant rotational momentum. Guiding listeners from 'Pop Hits Now to Next,' the design captures the magnetic pull of hit music.

Role:
Visual Identity, Design System, Art Direction, and Motion

Agency:
SiriusXM Fusion