Project Information

Horizon is a SiriusXM channel celebrating Asian music and cultural diversity, bridging Eastern and Western pop culture.

The identity embraces the immigrant experience, reclaiming alienation as a central creative strength. Anchored by the alphanumeric logo (H*R1ZON), the design disrupts familiar language to signal an otherworldly presence. This outsider perspective anchors the brand, creating a visual identity that stands apart from the norm.

Role:
Visual Identity, Design System, Art Direction, and Motion

Agency:
SiriusXM Fusion