Horizon

Horizon is a SiriusXM radio channel dedicated to celebrating and showcasing Asian music, artists, and cultural diversity. It serves as a hub for trending sounds from Asia, bridging the gap between Eastern and Western pop culture.

The identity embraces the immigrant experience of feeling foreign, using alienation as its central creative tool. At the core is the alphanumeric logo (H*R1ZON), which disrupts familiar language to signal an otherworldly presence. Supported by chromatic liquid metal and holographic trading card textures, the design turns this concept of the outsider into a rare, collectible aesthetic.

Role:
Visual Identity, Design System, Art Direction, and Motion

Designed at SiriusXM Fusion