Horizon is a SiriusXM Xtra channel introducing listeners to new music from across Asia. Inspired by artists’ alter egos and imagined worlds, the identity combines alphanumeric letterforms with dispersed typography to evoke discovery. It draws on the visual language of collectibles, inviting listeners to explore new artists and build their own collections of music.
Visual Identity, Design System, and Art Direction
Studio:
SiriusXM Fusion